20
Years Experience
About ATPSA
The Africa Tourism Private Sector Alliance (ATPSA) was established during the ATLF 2022 in Botswana as a pan-African tourism chamber. It serves as a unified voice and collaborative platform to prioritize tourism across all African countries. The ATPSA aims to enhance coordination between government agencies, civil society, and the private sector. In October 2023, ATPSA received a significant endorsement from the African Continental Free Trade Area (AfCFTA) in Gaborone, Botswana. This endorsement strongly validates ATPSA's initiatives, enhancing its credibility and solidifying its role as the sole Pan-African apex body and platform for national tourism private sector associations and organizations within African Union Member States. Africa Tourism Partners funds ATPSA as part of its social impact programmes. The Alliance is supported by membership from continental Private Sector Apex bodies, individual entities, AfCFTA, UN Tourism and other international organisations. The organization is a dedicated nonprofit committed to enhancing the efforts of the AfCFTA and its members by empowering African destinations through innovative solutions, insightful leadership, and effective tools.
Our Services
Research and Innovation
We are committed to fostering a culture of innovation and knowledge-driven growth within the African tourism sector. Our initiatives provide critical insights, drive innovation, and support evidence-based decision-making. This research covers areas such as traveler behavior and emerging markets.
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Education and Training
We are committed to providing high-quality skills development and capacity-building programs to industry professionals, communities, and entrepreneurs. We develop and deliver training programs designed to equip African tourism professionals with the skills needed to compete globally.
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Marketing and Investment
We play a crucial role in promoting Africa as a premier tourism destination and driving investment into the sector. Our marketing and investment initiatives aim to enhance Africa's brand, attract visitors, and facilitate sustainable growth. We work to mobilize resources and facilitate investment in Africa's tourism sector.
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Policy Growth and Advocacy
We are committed to fostering a culture of innovation and knowledge-driven growth within the African tourism sector. Our initiatives provide critical insights, drive innovation, and support evidence-based decision-making. This research covers areas such as traveler behavior and emerging markets.
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Key Priorities
Developing impactful programs for Africa's tourism sector, supporting the AfCFTA. The Alliance concentrates on:
Education and Professional Development
Developing next-generation education and tools, fostering short-term and lifelong.
Fostering Innovation
Generating new ideas and incubating tools to improve members' efforts with future-facing programs.
Knowledge Sharing
Sharing knowledge on how to tie the benefits of the Alliance’s work to each African private sector association.
Strategic Solutions
How to successfully maximize a destination organization’s brand stewardship.
Integrating Tourism Stakeholders
Advising on how to successfully integrate the work of various tourism entities and government policy.
Our Portfolio
Our Partners
