The Africa Tourism Private Sector Alliance (ATPSA) is a Pan-African tourism chamber and non-profit organization that serves as a unified voice and platform to prioritize tourism across all African countries.
ATPSA was established in 2022 during the ATLF in Botswana.
ATPSA's main goal is to enhance and strengthen the competitiveness of Africa's travel and tourism economy.
ATPSA's core functions include:
Pan-African Industry Growth & Development Advocacy, Research & Development, Skills development and Capacity Building, Marketing & Brand Africa Initiatives and Investment, Promotions, Facilitation and Attractions.
ATPSA membership is open to: Apex Private sector bodies in Africa, Educational and Research institutions, Tourism Advisory Firms, Entrepreneurs, SMMEs, Aviation/Airlines and other Tourism-related entities.
ATPSA advocates for the removal of barriers to travel within Africa by focusing on: Improved Visa Openness, Connectivity between African countries and Reduced Cost of Travel.
ATPSA unites private stakeholders for advocating and promoting sustainable intra-Africa tourism development.
ATPSA collaborates with the AfCFTA to promote Africa and Market Access Development under the "Brand Africa" banner. It also aims to enhance the export of tourism services while preserving the right to regulate and introduce new regulations.
ATPSA members gain access to various benefits, including: Marketing & Promotions, Market Access and Business Development, Intra-Africa and Global Market Access, Director Access to Business Growth and Development Opportunities, Education, Training & Capacity Building, Research, Innovation and Digitalisation Opportunities, Product Diversification and Quality Assurance Support.
You can contact ATPSA through:
Email: palesa@atpsa.net or info@atpsa.net Phone: +27 81 700 4163