Research and Innovation
We are committed to fostering a culture of innovation and knowledge-driven growth within the African tourism sector. Our initiatives provide critical insights, drive innovation, and support evidence-based decision-making. This research covers areas such as traveler behavior and emerging markets.
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Education and Training
We are committed to providing high-quality skills development and capacity-building programs to industry professionals, communities, and entrepreneurs. We develop and deliver training programs designed to equip African tourism professionals with the skills needed to compete globally.
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Marketing and Investment
We play a crucial role in promoting Africa as a premier tourism destination and driving investment into the sector. Our marketing and investment initiatives aim to enhance Africa's brand, attract visitors, and facilitate sustainable growth. We work to mobilize resources and facilitate investment in Africa's tourism sector.
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Policy Growth and Advocacy
We are committed to fostering a culture of innovation and knowledge-driven growth within the African tourism sector. Our initiatives provide critical insights, drive innovation, and support evidence-based decision-making. This research covers areas such as traveler behavior and emerging markets.
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